"Tipping Point" is one of the very interesting concepts that i have come across. I am amazed how the concept of tipping point can be applied to marketing, how products can be engineered to be successful even before the launch.
The importance of connectors can also be related to marketing. Professor Cruz once mentioned the concept of early alpha users or early adopters. I think these alpha users are also the connectors of some form who have the power to influence the mass. No doubt that companies are using these "connectors" into research partnerships and panels, just as Procter and Gamble are doing with their ground-breaking Tremor panel.
Summarizing i feel that Tipping Points are a reaffirmation of the potential for change and the power of intelligent action.
The case on NYPD asserted that management practices are not restricted to the corporate world alone. The turn around of NYPD and subsequent reduction in the crime rate stands testimony to the fact.
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